My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive.

This experienced PR/ Marketeer will drive all aspects of marketing, brand and communications.

Responsibilities:

Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands
Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms
Produce creative social assets from idea through to visual execution
Influencer research and liaison on gifted and paid posts
Develop relationships with brand ambassadors, negotiate fees and manage budgets
Attendance/coordination of influencer events
Manage the full life cycle of paid social campaigns
Market trend and audience research, creating social ads and formatting, campaign planning etc
Reporting and post campaign analysis market/trend research
Write content for the group’s websites and blogs, plus press releases where necessary
Managing and analyse paid search/PPC
Implement website updates where necessary
Liaising with the UK sales team regularly
Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links
Have an involvement in producing creative visual assets from idea through to visual execution including POS
Liaise with 3rd party agencies on a regular basis
Where relevant support growing overseas distribution through tailored territory support
Research and production of photoshoots to support seasonal launches including model and still life shoots
Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment

Black Cherry Recruitment Ltd

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Fashion Social & Digital PR Executive