About ClaranetFounded at the beginning of the dot com bubble in 1996, our CEO Charles Nasser had a light bulb moment to develop a truly customer-focused IT business. Since then, Claranet has grown from an Internet Service Provider (ISP) in the UK to being one of the leading business modernisation experts, who deliver solutions across 11+ countries.At Claranet, we’re experienced in implementing progressive technology solutions which help our customers solve their epic business challenges. We’re committed to understanding their problems, delivering answers quickly, and making a lasting impact to their business.We are agile, focused and experienced in business modernisation. Our approach helps customers make genuine, significant shifts in their business strategy, to deliver financial savings, boost innovation, and create a resilient business. We continually invest in our people and the latest technologies, so our customers get peace of mind knowing that they have access to the best talent and services.Working for ClaranetHere at Claranet we pride ourselves on going the extra mile for and with our employees (yes, we really mean with). We offer an extensive benefits package that you can tailor to your needs, inclusive of a matching contribution pension scheme, healthcare, insurance, dental, discounted gyms, and app supported benefit access. But what we think makes us different is ‘Team Claranet,’ our dedicated internal part of the business that supports you with matters close to your heart. Claranet are one of the 10 founding members of Technology Community for Racial Equality (TC4RE). Being a part of a group of leading UK technology organisations, we are dedicated to building a more diverse and inclusive workforce. We are also very proud members of Tech Talent Charter, a government supported, industry-led membership group created to address the UK’s tech talent shortage and diversity gap through collective action. Position SummaryAs Digital Marketing Executive you will be responsible for increasing the quantity and quality of customer and prospect engagement through all digital channels. You will work closely with the UK Marketing team and the Group Brand team to ensure all digital channels are kept up to date and are aligned to the Claranet UK marketing strategy. This will include administration of the Claranet UK website, social media, and other digital tools employed to drive lead generation. This is a hybrid role based out of our London office. Role MissionClaranet’s strategy is to build long-term, trusted relationships with its customers by delivering market-leading, integrated managed services. We are seeking a Digital Marketing Executive for maternity leave cover to support our digital strategy and optimise online campaign performance by analysing data, develop campaign strategies, and report on campaign performance.Objectives and Key Results

Drive an increase in traffic and click through rate to the Claranet website
Working with the Content Marketing Executive to improve traffic flows and impression rates by promoting effective copy writing habits that apply SEO science to content creation
Drive brand awareness and generate marketing leads for the sales teams
Optimise the usage of marketing tools to maximise Return on Marketing Investment (ROMI).

Duties and Responsibilities

Essential duties and responsibilities

Work with the Head of Marketing and PR to develop a complete and lasting digital marketing strategy
Recommend and implement changes and improvements to the digital marketing strategy to yield maximum results
Execute digital campaigns built in house and in collaboration with agency partners and ensure that the appropriate measures are put in place to report progress
Work with the Content Marketing Executive to develop and implement a set of content creation principles that ensure consistency in the development of digitally optimised content
Develop and maintain digital campaign and web measurement strategies
Collect and analyse customer, marketing and web behaviour data, reporting outcomes to campaign owners that enable continuous campaign improvement, working with the Business Intelligence team as needed
Measure the efficiency and the effectiveness of all marketing activities via Salesforce and digital marketing tools (Salesforce, Salesforce Pardot, Google Analytics, Semrush and third parties)
Provide insights on the performance of the Claranet UK website including traffic flows and click through rates
Review performance against the goals set out in the digital marketing strategy to ensure it is achieving its objectives
Act as the main administrator for the Claranet UK website ensuring that content is aligned to the Claranet UK marketing strategy and portfolio and proposition strategy
Act as the main administrator for all marketing tooling and be responsible for driving best practice
Keep up to date with the latest marketing technology solutions and recommend improvements, building business cases and sharing best practice.

Position Specifications

Position specifications Behavioural competencies – organisational and behavioural fit

Flexible and creative to take considered risks
Learn and adapt quickly to changing situations
Self-motivated and able to work under pressure
Ability to travel to different sites when required
Manages conflict and challenges in an open and constructive manner.

Critical competencies – technical fit

You will have the knowledge and experience to carry out standard relevant tasks confidently and consistently without supervision
Experience working with digital campaigns and digital channels
Proven ability to work with and optimise a range of marketing tools.
Working knowledge of Drupal CMS and Salesforce Pardot

Claranet

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Digital Marketing Executive (9-12mth FTC)