Job Description

Senior eCommerce Manager

Intro
We offer flexible working, part-time in our lovely London office (featuring all the essentials - fancy drinks fridge, striped walls, and furry friends in abundance) alongside remote working from home, depending on business requirements. We’re also a certified Great Place to Work, proud to be a B Corp and a certified London Living Wage employer.

Don’t know Dock & Bay? You’re missing out, because we’re great (and humble). Here’s a quick intro:

Our founders, Andy (Head Poncho) and Ben (Towel Wizard of Oz) started Dock & Bay back in 2015, after sharing the same struggle of standard towels being too bulky for their backpacks while travelling. It’s a hard-knock life, eh?
Following some intense brainstorming - that means pulling down a big red curtain and sticking pieces of white paper to it to create our now iconic stripes - D&B’s quick dry, 100% recycled wonders were born.

Fast forward 8 years and Dock & Bay have become a certified B Corp, with over 100 products in 8 categories, selling in the UK, Australia, the US, Canada and Europe. Our mission is to make the world brighter, and we need your help (if you fit the job description, obviously).

THE ROLE IN A NUTSHELL

Reporting to the Head of eCommerce & Marketing, the Senior eCommerce Manager is responsible for managing website projects from start to finish, tracking performance and investigating issues. Working collaboratively with other central teams, you’ll also get to play a key role in shaping the future of our infrastructure and processes across our current websites.

Working across retail, wholesale and marketplace websites, you’ll be responsible for all markets (UK, US, AU, CA, EU), reporting and growing core metrics such as AOV, Conversion Rate & Units Per Transaction.

You’ll be an expert in all things Shopify Plus, A/B testing, merchandising and on site trading. Supporting the Head of eCommerce & Marketing and the Senior Marketing Managers in growing the revenues and growth of the business through day to day trading and testing activities.

KEY RESPONSIBILITIES (NOW WE’RE GETTING SERIOUS)

Develop & Drive Strategy – Own and execute the eCommerce strategy to achieve revenue growth targets across all channels. Provide key insights on trading periods and business needs to the wider team.
Trade Performance & Reporting – Lead eCommerce trade reporting, analysing performance against targets and making data-driven recommendations to optimise results. Keep senior management informed on improvement areas to hit core KPIs.
Website Development & Optimisation – Support the Head of eCommerce & Marketing in shaping the eCommerce roadmap. Collaborate with our development agency to review, test, and implement new website functionalities.
Onsite Testing & CRO – Lead all onsite testing and conversion rate optimisation (CRO) projects, from A/B and multivariate testing to new app integrations.
Website & Content Management – Oversee the implementation of content updates, promotions, product launches, and pricing changes, ensuring seamless execution through the team.
Customer Experience & Branding – Own the customer journey, ensuring visual identity, messaging, and UX align with brand marketing across all eCommerce touchpoints.
Promotions & Merchandising – Manage onsite promotions, testing discount strategies while balancing margin impact. Optimise site merchandising, including navigation, category pages, internal search, upsells, and product recommendations.
Key Trading Periods – Lead the execution of major sales events (e.g., Black Friday, January Sale), ensuring the website is optimised for peak performance.
Stock & Profitability – Work closely with operations and inventory management teams to merchandise the site effectively, maximising profitability and revenue opportunities.
Product Data & Marketplaces – Own product catalogue data across all channels (retail, wholesale, marketplaces) to ensure accuracy and consistency. Manage marketplace storefronts (Amazon, Zalando, etc.) and product feeds.
Team Leadership – Manage and mentor direct reports within the eCommerce team, fostering a high-performance culture.
Be the go-to person for all things eCommerce!
Managing Junior Wholesale Marketing Manager

WHAT YOU NEED

Shopify Plus experience is essential
Commercial understanding and analytical approach
Proficient in excel and data analysis
Experience in UX testing including Google Optimise / Optimizely or similar platform.
Deep knowledge of project management on a site by site scale.
A complete can-do attitude and ability to self-motivate
Excellent relationship-building skills in order to build rapport with customers and clients
Team management experience is essential
Excellent team player with a collaborative approach to working
Ability to adapt quickly and react to shifting priorities
The ability to be proactive & vocal in areas that can be improved or automated
The willingness to get hands-on and work within a small business environment

THE PERKS
Firstly, you’ll be joining a glorious team of towel traders, with a shared mission to make the world brighter through sheer joy and saving the planet. Secondly, we have a fully stocked drinks fridge and more salt & vinegar snacks than you can shake a stick at. Thirdly, you’ll be involved in intense discussions, like whether a burger is a sandwich or not (it definitely isn’t). Fourthly, you’ll genuinely feel right at home here, working hard, having fun, and actually making a difference. We’re not sure if ‘fifthly’ is a word, so we’ll stop now.

Plus, you’ll get other cool things like the Cycle to Work scheme, tech scheme, a wellbeing membership, health insurance, Enhanced Maternity & Paternity, regular team socials as well as some glorious Dock & Bay products to show off to all of your friends.
We’re a certified Great Place to Work and London Living Wage employer, too. Because we know how to look after people.

Sound good? If yes, we’ll trade you a CV, your portfolio and a short cover letter for a chance to join the best brand ever*.

*totally unbiased opinion.

Diversity Commitment

Dock & Bay is an equal opportunity employer and we are committed to creating a diverse & inclusive environment free from any kind of discrimination. We strive to provide all employees with a safe space to thrive, where they can share ideas & opinions regardless of their backgrounds or perspectives. Although we are not perfect, we continue to learn and our commitment to Diversity and Inclusion is a priority. Ultimately, our goal is to be diverse and inclusive at every level of our workforce. We are a welcoming team and encourage you to be yourself so that we can work together to make an impact.

Dock & Bay

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