Position: Marketing Director - MLM Implementation

Location: Head Office - Leeds - Remote Working

Reports to: Chief Executive Officer

Type: Full-Time

Salary Guide: Negotiable

Company Overview: Smile White is one of the UK's fastest-growing dental brands, transforming smiles with cutting-edge clear aligners and teeth whitening solutions that deliver results while prioritising customer satisfaction and community engagement. With a compelling growth plan over the next three years, we are looking to enhance our marketing efforts through the implementation of a robust Multi-Level Marketing (MLM) strategy. We are dedicated to creating a positive impact in the lives of our customers and distribution partners by empowering them with the best tools and products available.

Role Overview: The Marketing Director will be responsible for developing and implementing a comprehensive Multi-Level Marketing strategy aimed at supporting Smile White's ambitious growth plans. This role will focus on leveraging the MLM model to drive sales, enhance brand awareness, and foster a strong community among our independent distributors. The ideal candidate will have a proven track record in a similar role, demonstrating a successful history in building and nurturing an MLM culture.

Key Responsibilities:

Strategy Development:

Design and implement a detailed Multi-Level Marketing strategy that aligns with Smile White's growth objectives for the next three years.
Analyse market trends and competitors to identify unique opportunities within the MLM space for growth and customer engagement.

MLM Culture Building:

Foster a thriving MLM culture within the organization that motivates distributors and promotes teamwork and success.
Create effective communication plans that resonate with both current and potential distributors, ensuring alignment with company values and mission.

Training and Development:

Develop and deliver training programs aimed at empowering distributors with the knowledge and skills necessary to succeed within the MLM framework.
Establish mentorship programs that connect experienced leaders with newer distributors to drive engagement and retention.

Performance Tracking:

Set and monitor key performance indicators (KPIs) for the MLM program, assessing effectiveness and making recommendations for continuous improvement.
Provide regular reports to the executive team on MLM program performance and growth progress.

Cross-Functional Collaboration:

Work closely with sales, product development, and customer service teams to ensure alignment and support for the MLM initiative.
Collaborate with the marketing team to create promotional materials and campaigns tailored to MLM distributors and their networks.

Community Engagement:

Develop and execute community-building initiatives that encourage distributor interaction and collaboration.
Organise events, webinars, and conferences to promote networking and training opportunities for the MLM distributor community.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
Minimum of 5-7 years of experience in a marketing role, specifically within a Multi-Level Marketing company.
Proven track record of driving successful MLM strategies and fostering a strong MLM culture.
Strong background in sales, brand management, and consumer engagement.
Exceptional leadership and interpersonal skills, with a talent for motivating and inspiring teams.
Excellent communication and presentation skills, both written and verbal.
Data-driven mindset with the ability to analyse performance metrics and adapt strategies accordingly.

By joining Smile White, you will become part of a dynamic and forward-thinking company poised for growth in the oral care and cosmetics industry. You will have the opportunity to shape our marketing strategy and directly impact our success, working alongside a passionate team dedicated to empowering our customers and distributors alike. If you are a visionary leader with a strong background in Multi-Level Marketing, we would love to hear from you!

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Marketing Director - MLM - Remote Working

Marketing Director - MLM - Remote Working