Digital Marketing & Web Content Coordinator

The role will focus on optimising our website to increase traffic, conversion, and search ranking.

This role requires a blend of technical skills, content strategy and a keen eye for detail to ensure our website and digital assets are engaging, up-to-date and aligned with brand guidelines.

A major focus of this role will be improving the customer experience across all website touchpoints, ensuring seamless navigation, accessibility, and engagement.

Website

Develop, update, and maintain web content on Adobe Commerce, ensuring accuracy, consistency, and alignment with brand standards.
Optimisation of existing content and write/edit/upload new content ensuring it adheres to SEO best practice, checking all links and adding meta data/description.
Develop new pages and microsites on the website, testing all aspects before release.
Regularly review and update the content on the homepage to ensure that the promoted material is always up-to-date and in-line with current products and benefits.
Maintain a level of cleanliness on the website by regularly reviewing webpages, deleting old or expired content to keep the site optimised and current.
Keep up to date with content and SEO to ensure our brand is as effective and compliant to search engine algorithms as possible.
Utilise the Search Metrics platform to increase our search ranking.
Monitor website analytics and performance, providing insights and recommendations for improvement.

User Experience

Focus on improving customer experience across all website touchpoints, making interactions more intuitive and engaging.
Using up to date UX techniques, proactively search for and apply updates to the website which will result in a better end product for the user.
Provide recommendations for features that can be added to the site.

About you:

Excellent communication skills, both written and verbal.
Keen eye for detail and understanding of UX best practises.
Ability to work effectively and collaboratively in a cross-functional environment.
Organised with good attention to detail and the ability to work to tight deadlines.
Problem solver, personable and positive attitude.
Good team player, self-motivated and able to work on own initiative.
Ability to regularly communicate the status of content updates to the appropriate stakeholders.

Key Skills & Experience:

At least 1 years experience in a Web Content Management Systems.
Proficiency and experience in Adobe Commerce and other CMS platforms.
Basic knowledge of HTML
Knowledge of SEO best practices and web analytics tools (Google Analytics, SEMrush, etc.).
Knowledge of analytical tools such as Hotjar to track visitor behaviour
Excellent editing, copy writing and proof-reading skills. Attention to detail.
Ability to balance conflicting and changing demands through prioritisation.
Collaborative approach and ability to build relationships across various departments.
Knowledge of managing websites, Adobe is desirable.
Experience in Photoshop.

Trio Recruitment

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Digital Marketing & Web Content Coord.