Who We Are:
160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global network of businesses that represent the world’s leading talent, intellectual property and brands.
Vice President,Brand & Cultural Strategist
A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected.
This is what drives us. It’s also the inspiration for our name btw (an elevated blood pressure, since you ask).
160over90 is a cultural marketing agency like no other.We’re part of a global powerhouse that represents talent, IP and brands ––and as a growing Strategy team within,we take the mantle of navigating the cultural currents of what people care about most today and tomorrow; attaching a brand to the rightand relevant cultural insights…and guiding the way ideas come to life across every/any part the marketing spectrum.
Is your heart beating faster yet?
First and foremost, you’re serially curious; about brands, about people and the world around us. How all of it is changing and evolving. You’re plugged into culture; Interested and inspired by the now and next with a love and deep understanding of brands and how to sculpt them. Simply put, you love to ask (and understand) why.
You appreciate the value of others, nurturing those who work for you, inspiring those who work with you. Powering the collective that gets us to bigger and better; that gets us to wow.When in doubt, you do, valuing courage over comfort. And you always give a damn. About the client, the agency, the people and the work.
Success in this role requires the intellectual curiosity to dive deep and stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour and the collaborative spirit to work closely with internal creative, account, and project management teams.It also requires a degree of experience, product excellence and management skills allied to a certain confidence, gravitas and way with words (written and spoken) that means clients and colleagues alike, listen.
This is a VP ofstrategy role based in Philadelphia,reporting into a co-lead of strategy for the agency, and serving as a key member of the senior leadership team in our Philadelphia office.Your profile and experience should reflect that with primary responsibilities acrossResearch & Measurement, Brand Strategy, Creative & CulturalStrategy, People Management, Business Development and Strategic Product /Thought Development.
As such, your core responsibilitieswill be:
Leading and enhancing how the Strategy Department integrates with and services the agency,developing ways to improve our product, people, processes and performance to the benefit of the agency as a whole.
Serving as a seniorin-officepresencein Philadelphia–working closely with the heads of Account, Creative and Operations in Philadelphia to foster a culture that reflects our values across departments, mentor talent, and contribute to the overall success of the Branding Center of Excellence. This role requires 4 days in office.
Whether you’re a loud force of nature or a quiet powerhouse, you must bring confidence and perspective to all you do.
Extensive experience with a variety of research tools and methodologies, with a proven ability to direct, expand, and drive sell-through of research capabilities
