Role - Senior Brand Manager (FMCG) c£62.000 - £70k (DOE) HYBRID ROLE 6 month Fixed Term Contract - could become permanent) + Excellent Benefits
- ESTABLISHED GROWING BUSINESS
- EXPERIENCE IN A FAST PACED FMCG ENVIRONMENT ESSENTIAL
- INITIALLY 6 MONTH CONTRACT (COULD BECOME PERMANENT)
- HYBRID ROLE - TUESDAYS AND WEDNESDAYS ON SITE
Our client is a leader in their field and due to continued growth, have a 6 month fixed term contract for an experienced Senior Brand Manager. The role could become permanent or extended dependent upon individual and business performance. The role is varied and in a fast paced working environment.
Duties and Responsibilities
- ·Act as an owner of the brands, delivering in year brand plans and key financial targets.
- Responsibility for the creation and delivery of the 1–3 year strategic brand plans.
- Define and activate the brand strategies across all Marketing P’s (product, pack, price, place, promotion).
- Set own and review branded pricing and promotional policies for the brands by channel.
- Proactively support and influence the delivery of the P&L to achieve the annual budget and longer-term strategy.
- Consistently reviewing brand performance, developing plans where needed to achieve target or drive incremental opportunities.
- Plan and execute fully integrated marketing ‘TTL’ campaigns in line with agreed KPI’s and budgets.
- Able to analyse market and customer data and create compelling brand and category stories.
- Build strong working / collaboratively relationships across key departments: Sales, Purchasing, Finance, Technical.
- Effective external agency and budget management.
Skills and Experience
- Minimum 5 years’ experience in FMCG brand marketing.
- Track record of strategic brand planning and execution across the marketing P’s.
- Strong commercial acumen and P&L management.
- Generating and interpreting consumer and category insights.
- Developing and executing ‘TTL’ marketing campaigns.
- Identifying unique and scalable NPD opportunity with first class execution.
- Working collaboratively with cross functional teams.
if you feel you have the skills and experience necessary, please upload your CV in the first instance.