Marketing Apprentice

Creative Alliance (West Midlands) Limited • Full-time • Remote (Birmingham, West Midlands, GB) • 2d ago

Opportunity information

Salary £24375 per year
Duration 18 months
Advert closing date 23/06/2025

Description

TrilbyTV is the UK’s number one digital signage platform made for education. We work to improve communication in schools and colleges worldwide and strive to help build whole-school communication, boost community cohesion, and enhance parental engagement. Created by a group of forward-thinking individuals, our subscription-based app has grown from strength to strength over recent years.

We are growing our marketing team and looking for a skilled marketing executive to join us. You’ll work alongside the Head of Marketing, an existing Marketing Executive (going on maternity) and a Designer.

We want you to have a keen eye for detail and excellent skills around typical marketing tasks, including blog writing, social media and other content creation. As a growing brand, consistency of voice and raising the brand value are key strategies we are working on. We do a lot online using the latest marketing approaches as well as a blend of more traditional tools.

This role will be involved in the day-to-day delivery of the marketing plan with the opportunity to bring your personality and individuality. You may have experience marketing in education or edtech and be keen to share your passion and knowledge. Alternatively, you may be early in your marketing career but have a real interest in growing your skills and are happy to get stuck in and learn from others. Working in a small team, there is scope for you to shape the role and to influence the marketing processes for the whole company.

Beneficial Experience

Knowledge of UK education, including schools' needs and desires
Existing knowledge of digital signage as a school content sharing platform
An understanding of SEO and content analysis
Ability to understand and learn new software and terminology
Experience with webinar setup and management Key responsibilities
Create content in a range of different formats for web and socials
Plan, post and monitor social media posts
Reporting on SEO, campaign data, social media stats and blog
Maintain and make contact with our PR list
Research other PR and competitors' activities to influence marketing team direction
Liaise with internal teams to gather information and coordinate content

What you can expect from us

The autonomy to make decisions and execute them.
As a small team, we support each other and expect support from each other.
You will be listened to and be part of a personal and robust team.
You’ll be part of a well-respected company with strong connections in EdTech.
We will provide you with all the equipment needed for the role.

Entry requirements

A minimum of Grade 4 / C in English and Maths is essential.

Excellent communication skills, both verbal and written
Managing a range of social media platforms (LinkedIn, Instagram, X, Bluesky)
Familiarity with writing blogs, email campaigns and other communications
Attention to detail and good organisational skills
Familiarity with using marketing tools such as Hubspot or Salesforce
Comfortable working collaboratively in an online team environment

Training to be provided

You will be completing Level 3 Multi-Channel Marketer Apprentice

(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio

Marketing Principles & Theory

Branding Theory and Effective Communication

Understanding your Audience & Customer Journey

Research Methodologies and Competitor Analysis

Understanding Business Vision and Objectives

Budget Management – Understanding ROI

Marketing Campaign Planning and Scheduling

Marketing Plan Implementation

Content Creation: Planning and Development

Content Creation: Tools (Practical)

Copywriting – Persuasive writing techniques

Quality, Standards and Legislation

SEO: Introduction

CMS/WordPress & Cornerstone Content

Metrics & Analytics: Measurement tools

Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

Producing a written Report
Portfolio of evidence based work
Presentation and Q&A
Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Things to consider

This is a fully remote position meaning no commute to the office is required however, all candidates must have a working area which will be discussed during a screening call.

Skills required

Array

Future prospects

Potential for full time employment upon successful completion of the apprenticeship

Hours per week 30
Working week Monday to Friday
Apprenticeship standard Multi-channel marketer (Level 3)

Remote Position, West Midlands, England, B9 4AT

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